For many online shoppers, online product reviews are one of the reliable parameters whether to buy a product/avail service or not. I also rely on online product reviews to decide whether to buy a product or not. It is not a secret that some of these reviews are paid thus can influence your decision making. Sometimes online shoppers fail to find out whether the Online Product Reviews are genuine or fake. I am extra cautious during an online purchase. I am of the opinion that it is very important to check online product reviews, let's check out why? Online Product Reviews - Why it is ... Read More
Marketing Survey – A Gimmick to Influence Your Buying Decision
Recently, a big bang marketing survey was published in one of the leading business newspaper. The marketing survey was all about potential property buyers. One of the key findings of a marketing survey was that 2 out of 3 people are planning to invest in a property in next 12 months. The same day i received few calls and email queries. The potential buyers / investors quoted the reference from the same marketing survey. They asked me whether they should buy the property before the price starts increasing. While going through and answering the queries, i was thinking that marketing survey ... Read More
Cashback Offers – Five Points to Check Before Purchase
Cashback offers are raining this shopping season. It is a new form of discount contrary to direct discounts offered by E-Commerce players. Cashback offers are offered by Mobile Wallets and Credit Card Providers. These mobile wallet companies are now eyeing a pie of e-commerce space. It is a logical horizontal extension for them to complete the value chain. When mobile wallets were launched, i shared a post, Mobile Wallet - Convenience or Inconvenience. At that time, my personal opinion was that it is more of inconvenience. The money gets locked but the only advantage was security i.e. you need ... Read More
Smart Strategy to Sell the Products on Ecommerce Websites
Income from Ecommerce Websites is now a primary source of living for many of the small vendors. In past, i have written few posts on Ecommerce. I keep getting requests from my readers to write more on this subject. My problem is that i share what i observe in my day to day life. Therefore, readers can correlate to my posts. Many readers shared feedback that while reading, they feel that it's happening around them. I would like to thank each and every reader for their kind words. As all of you must have observed that govt of India is promoting entrepreneurship in a big way. Startup India is a ... Read More
Mobile Wallet – Convenience or Inconvenience
Mobile Wallet is the new buzzword in the technology and payment space. The success of Mobile Wallet will depend on how it is being projected to end users. Recently i used various Mobile Wallet services and thought of sharing my experience with my readers. I am always in for adoption of new technology but as i always mention that one shoe doesn't fit all. Mobile Wallet may be useful & convenient for one set of users but not for all. In India, it is popularized after the entry of the most popular service i.e. paytm. Some of the players already existed in the market but with not much success. ... Read More
Gift Cards – A Perfect Alternative to Gifts
Gift Cards, as the name suggest is cool and new age alternative to Physical Gifts and Cash. Cash was favorite mode of gifting during my childhood days. In fact, every household had 1 secret diary in which cash gift records were maintained, not for income tax purpose :). What to gift was dependent on What we received as a gift...It was more of a business transaction :). In India, gifting is not need based but linked to social reputation. Even the 1st thought which run through recipients mind is what is the value of the gift received. As per Human Psychology, Perceived value of Cash is much ... Read More
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