Indian E-commerce industry is still in an evolving phase. One of the major E-commerce player Flipkart launched "The Big Billion Day" on Oct 06, 2014 similar to Big Friday sale in USA. Later flipkart apologized for shortcomings of the offer as there was backlash from online community. In my opinion, The Big Billion Day backfired because of fusion of Dynamic Pricing and Special Event Pricing by Flipkart. We will discuss both pricing models later in the article. Indian buyers love simple and straight forward pricing structure. Any confusion on pricing will backfire. Customer would not like to get ... Read More
India Post – Poor Man’s Courier to Value for Money
India Post is a perfect comeback story. During late 90's when private courier companies entered Indian Market, they broke the monopoly of India Post. The USP of Courier companies was Timely & Fast delivery and Better Service. The India post was written off as Poor Man's Courier during late 90's. The history repeats itself and India Post is back with a bang delivering value to customer. I did lot of study on this topic and off-record spoke to executives of private courier companies. The common conclusion is that gradually courier companies are losing business to India Post. In last 20 ... Read More
Marketing Practice to Create an Artificial Demand
In Economics, Price of a product is determined by the difference between Supply & Demand. If supply is more & demand is less than the price will fall and vice a versa. This relation between demand and supply is used by Marketers intelligently to command premium for a product. Its an art to fine tune the demand & supply to command right premium. Even a slight error can spoil the entire game. The Marketers leverage this by creating Artificial Demand for product by cutting down supply of a product in demand. The basic assumption is that product should be in demand to create Artificial ... Read More
Social Mobile Apps and General Elections 2014
Recently i was reading an article on how social media can influence outcome of 160 Urban Lok Sabha Seats in General Elections 2014. With the rapid growth of smartphones, Very soon Social Media will become synonym with Social Mobile Apps. I am confident that in General Elections 2019, Social Mobile Apps will influence result of all 543 Lok Sabha seats not just the urban seats. Sometime back, i wrote an article on Social Media & Marketing. In continuation of same, it will be interesting to know the impact of Social Mobile Apps on General Elections 2014. After all Political Parties are ... Read More
Social Media and Marketing
Social Media is tagged as next big thing for Marketer. Currently marketers are going overboard with traditional and conventional modes to reach customer. Simultaneously they are testing waters in Digital space. According to some independent researches, in a metro city customer is exposed to more then 100 Ads in a day. If i have to ask you, pls tell me 1 Ad you saw in the morning while going to office. Am sure, you are thinking hard to recall. Why marketers are desperately looking for new mediums like Digital marketing (Read my post on Digital Marketing), Mobile Marketing or Social Media. ... Read More
The Future of Shopping
Future is always bright & it is quite exciting to predict future. Sometime back, i wrote an article on The Future of E-Commerce in India. Today let's discuss "The Future of Shopping". The way people shop predominantly change with the changing demographics. The Human Civilization started with Barter system then advent of currency changed the way we shop. In past, people used to visit Mela's for shopping needs & these Mela's were replaced by Shops. Currently 3 transformations are happening simultaneously; Mall's are replacing Shops, at the same time E-Commerce is replacing Mall's & ... Read More