Retail revolution is taking place in Big Cities of India and everybody is gung ho about it…According to me it’s a step towards consumerism in India. Every time i visit any of Supermarket like Big Bazaar or HyperCity, I end up buying more and shop for almost double the amount then required…Every week i visit Supermarket with the list of items required & before entering the Supermarket i promise myself that i will not buy any item/product outside the list and i will purchase only required quantity. Once i finish shopping, i realize again i end up buying more..Its better to avoid Avoid ... Read More
Kids Marketing – The New Trend
Kids are ruling the roost on TV & a big paradigm shift is happening under the wrap, which we are not realizing…I am not referring to Kids Channel or Kid centric programming but its all about Advertisement or Kids Marketing…These days kids are selling Insurance, Cold Drinks, Detergents, Soups, Tooth Paste, Tooth Brush, TV, AC’s, Refrigerators, Health Drinks, Packed food, Soaps & so on. Yesterday in super market i saw 3 year Kid telling her mother to buy “Bourn vita Little Champs” i was shocked to see the influence of ads on kids…Other day one of my friend was telling me that his 6 ... Read More
Private Labels – Long Way To Go !!!
Private Labels arrived in India long back…I still remember when I purchased few shirts of Shoppers Stop's Private Label STOP in year 2005 but honestly speaking Pvt Labels have actually not picked up in India, the way they have picked up in western countries…Though my take is Pvt labels are future of Retail but they have long way to go in India…The problem with Indian Retailers/Marketers is whenever they go outside India, they pick up few thoughts/ideas & try to implement same in India only on the basis of benefits these ideas will bring for organization but without understanding the ... Read More
The Real Truth Behind SALE !!!
Today when we go to any Mall or Shop, 1st thing which we check is whether there is some sale going on or not...From last year or so i am observing that Sale is now a permanent affair throughout the year across all retail outlets...SALE is most potent tool used by Markeeters to attact customer and survive in business but what is the real truth behind SALE?...Though buying from SALE gives us mental satisfaction that we got good discount….But we fail to check, whether we are getting real discounts or customer is being fooled. Some years back during my college days i remember, we used to wait for ... Read More
Gift Coupons / Gift Vouchers – A Marketing Gimmick
How u feel, when u r being cheated smartly under ur nose? It’s a mixed bag feeling i.e. you feel “Hmmm… I feel i am very smart but someone is smarter than me and I should learn from him” and at the same time you feel being duped…To experience these mixed emotions, all u need to do is just buy GIFT COUPONS / GIFT VOUCHERS offered by various stores and malls. Whenever u enter any mall or outlet, u can see lot of visibility though Danglers, Posters etc on Gift Coupons especially near the payment counter …In 100% cases, the objective of this communication is to create emotional connect with ... Read More