Not so long ago, Nokia was synonym with Mobile & vice versa. What went drastically wrong that once the poster boy of mobile revolution fell like a pack of cards from the pinnacle. In 2002, when i bought my 1st mobile the but obvious choice was Nokia and there was no second thought. Someone right said that "Only thing constant in life is change". Either we change ourselves or change will change us. Same applies to corporate houses, best example to quote is Bajaj. Once the market leader in Scooters segment is now world's 3rd largest manufacturer of Motor Cycles & completely phased out ... Read More
Misleading Mutual Fund Ranking
Mutual Fund Ranking is a big business. Many reputed Personal Finance Advisers and international rating agencies release Mutual Fund Ranking Periodically. Why it's a Business because these ratings can make or break the fortune of any Mutual Fund Scheme. Mutual Fund Ranking is predominantly decided based on past performance of 1 Year, 3 Year or 5 Year. There is no rocket science in this. I can also publish my own version of Mutual Fund Rating for my readers. As per SEBI guidelines it is always mentioned for equity linked products that "Past performance is not an indicator of future outcomes". ... Read More
Home Loan Transfer
As i mentioned in one of my previous post "Step Motherly Treatment to Existing Home Loan Customers" that existing customers always pay higher Interest Rate compared to New Customers. First thing which come to the mind of borrower is Home Loan Transfer from existing lender to new lender who is offering lower interest rate. Besides Interest Rate, sometimes Service issues also force borrower to opt for Home Loan Transfer though Interest Rate remain single most imp criterion for Home Loan Transfer. Before deciding upon Home Loan Transfer, it is critical to consider following 5 points to avoid any ... Read More
Bottom of The Pyramid or Bottom Line
According to wikipedia, Bottom of the Pyramid is the largest, but poorest socio-economic group. According to Marketer, Bottom of the Pyramid is the only key to success. The enabler for this thought process is Economic Recession. Bottom of the Pyramid is one of most favorite topic for Corporates, Business Newspapers or Business Magazines. In my opinion, except FMCG companies no other industry has cracked this domain. FMCG companies are riding on the depth of their distribution channel to succeed. Typically, the Marketer job is to show top line growth (Gross Revenue) and they are not ... Read More
5 Points to Consider While Buying Insurance Policy
We Indians buy Insurance Policy not for financial security but for investment purpose. This defeats the whole objective behind Insurance Policy. Not only buyer but seller is also responsible for this mis-selling. In past I wrote article highlighting, how mis-selling is rampant in Financial Sector (To read click here Beware of Relationship Manager / Personal Banker). We have to keep in mind that we are responsible for our investment/financial decisions. The Relationship Manager who is selling the Insurance Policy has vested interest behind the same. Before making any decision to buy Insurance ... Read More
Digital Marketing – The Future of Marketing
World is very fast converting into a virtual space. Recently I read an article that few MNC’s have increased their marketing spends on Digital Marketing & Toyota is one of them. One thing i love about MNC’s is that they pick future trends very fast and act on same before Indian companies realize what happened. Now you must be wondering why Digital Marketing will succeed in India…Let’s understand We have seen transformation from License Raj to Highly competitive markets of today. Indian economy collapsed in 1991 predominantly due to License Raj then we realized that opening up the markets ... Read More
- « Previous Page
- 1
- …
- 75
- 76
- 77
- 78
- 79
- …
- 93
- Next Page »