The online purchase is now an integral part of our daily lives. The convenience and cost savings are responsible for the exponential increase in Online Purchase. It is also fueled by large scale uptake of debit cards. Earlier Online Purchase was restricted only to products not available or were available at dirt cheap rate. Next round of growth in Online Purchase or e-commerce will revolve around quality as the discounts cannot be sustained for too long. I have seen that discounts have dried up and cost differential is now minimal for most of the products. Though unbranded or OTC items are ... Read More
Beware of Dynamic Pricing of E-Commerce
Indian E-commerce industry is still in an evolving phase. One of the major E-commerce player Flipkart launched "The Big Billion Day" on Oct 06, 2014 similar to Big Friday sale in USA. Later flipkart apologized for shortcomings of the offer as there was backlash from online community. In my opinion, The Big Billion Day backfired because of fusion of Dynamic Pricing and Special Event Pricing by Flipkart. We will discuss both pricing models later in the article. Indian buyers love simple and straight forward pricing structure. Any confusion on pricing will backfire. Customer would not like to get ... Read More