The no of online shoppers is rising in India. Thanks to the deep discounts offered by the e-commerce companies in past. At one point the future of e-commerce in India was looking very bright. The e-commerce is undergoing major changes after govt restricted total sales from group company or single vendor at 25%. Therefore, after the new regulations came into the picture the discounts for online shoppers disappeared. In my opinion, 99% of theĀ online shoppers failed to notice the same :). Still, the e-commerce marketplace found new ways to offer very controlled discounts. Anyways this post is not ... Read More
Beware of Dynamic Pricing of E-Commerce
Indian E-commerce industry is still in an evolving phase. One of the major E-commerce player Flipkart launched "The Big Billion Day" on Oct 06, 2014 similar to Big Friday sale in USA. Later flipkart apologized for shortcomings of the offer as there was backlash from online community. In my opinion, The Big Billion Day backfired because of fusion of Dynamic Pricing and Special Event Pricing by Flipkart. We will discuss both pricing models later in the article. Indian buyers love simple and straight forward pricing structure. Any confusion on pricing will backfire. Customer would not like to get ... Read More