Gift Cards, as the name suggest is cool and new age alternative to Physical Gifts and Cash. Cash was favorite mode of gifting during my childhood days. In fact, every household had 1 secret diary in which cash gift records were maintained, not for income tax purpose :). What to gift was dependent on What we received as a gift...It was more of a business transaction :). In India, gifting is not need based but linked to social reputation. Even the 1st thought which run through recipients mind is what is the value of the gift received. As per Human Psychology, Perceived value of Cash is much ... Read More
10 Perquisites That Can Help In Tax Savings
In my previous post on Tax Savings, we discussed How Allowances can help in Tax Savings. In this post, we will discuss Perquisites and Tax Savings. Perquisite is non-cash benefit given to employee by the employer in addition to salary. This benefit is normally attached to employee's designation. Some perquisites are across the board, example food coupons. An intelligent mix of allowances and perquisites in the CTC (Cost to Company) can help in effective tax savings of upto 25%. In my opinion, these 2 components are low lying fruits which leave more money in the hands of a salaried employee for ... Read More
Gift Coupons / Gift Vouchers – A Marketing Gimmick
How u feel, when u r being cheated smartly under ur nose? It’s a mixed bag feeling i.e. you feel “Hmmm… I feel i am very smart but someone is smarter than me and I should learn from him” and at the same time you feel being duped…To experience these mixed emotions, all u need to do is just buy GIFT COUPONS / GIFT VOUCHERS offered by various stores and malls. Whenever u enter any mall or outlet, u can see lot of visibility though Danglers, Posters etc on Gift Coupons especially near the payment counter …In 100% cases, the objective of this communication is to create emotional connect with ... Read More