Bottom of The Pyramid or Bottom Line
According to wikipedia, Bottom of the Pyramid is the largest, but poorest socio-economic group. According to Marketer, Bottom of the […]
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Marketing Case Study
Digital Marketing – The Future of Marketing
World is very fast converting into a virtual space. Recently I read an article that few MNC’s have increased their
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7 Reasons Why Loyalty / Reward Programs Failed in India
What is the common link between all major stores/chains like Mega Mart, Pantaloons, Shoppers Stop, Lifestyle, Reliance Retail, Hyper City etc….Answer is Loyalty
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5 Strategies of FMCG Companies to Cheat Customer
Indian FMCG companies love to Cheat customers (by the way they call this a strategy) and Indian Customers are happy
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The Future of E-Commerce in India
E-Commerce is not new to Urban India but what is the Future of E-Commerce in India …Recently, we saw lot of
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Avoid Shopping at Supermarkets or Hypermarkets
Retail revolution is taking place in Big Cities of India and everybody is gung ho about it…According to me it’s
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Kids Marketing – The New Trend
Kids are ruling the roost on TV & a big paradigm shift is happening under the wrap, which we are
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Private Labels – Long Way To Go !!!
Private Labels arrived in India long back…I still remember when I purchased few shirts of Shoppers Stop’s Private Label STOP
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The Real Truth Behind SALE !!!
Today when we go to any Mall or Shop, 1st thing which we check is whether there is some sale
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