Recently, a big bang marketing survey was published in one of the leading business newspaper. The marketing survey was all about potential property buyers. One of the key findings of a marketing survey was that 2 out of 3 people are planning to invest in a property in next 12 months. The same day i received few calls and email queries. The potential buyers / investors quoted the reference from the same marketing survey. They asked me whether they should buy the property before the price starts increasing. While going through and answering the queries, i was thinking that marketing survey ... Read More
Jobs That Are in Danger and Will Go Extinct by 2025
Recently, i was discussing the current and future jobs scenario with one of my clients. It was a casual discussion over lunch. He is an angel investor. The discussion started when he asked me what all criterion he should consider investing in a startup or a company. In his case, out of 10 investments, only 6 are profitable. It reduces his overall profitability and he is not a happy soul. Therefore, he is more keen to improve his strike rate. As i shared in my previous posts that automation will kill most of the jobs in future. At the same time, it will be golden opportunity for investors to ... Read More
Gift Cards – A Perfect Alternative to Gifts
Gift Cards, as the name suggest is cool and new age alternative to Physical Gifts and Cash. Cash was favorite mode of gifting during my childhood days. In fact, every household had 1 secret diary in which cash gift records were maintained, not for income tax purpose :). What to gift was dependent on What we received as a gift...It was more of a business transaction :). In India, gifting is not need based but linked to social reputation. Even the 1st thought which run through recipients mind is what is the value of the gift received. As per Human Psychology, Perceived value of Cash is much ... Read More
Digital Marketing – The Future of Marketing
World is very fast converting into a virtual space. Recently I read an article that few MNC’s have increased their marketing spends on Digital Marketing & Toyota is one of them. One thing i love about MNC’s is that they pick future trends very fast and act on same before Indian companies realize what happened. Now you must be wondering why Digital Marketing will succeed in India…Let’s understand We have seen transformation from License Raj to Highly competitive markets of today. Indian economy collapsed in 1991 predominantly due to License Raj then we realized that opening up the markets ... Read More
5 Strategies of FMCG Companies to Cheat Customer
Indian FMCG companies love to Cheat customers (by the way they call this a strategy) and Indian Customers are happy being Cheated knowingly or unknowingly. The biggest problem in India is that we don't have strong Consumer Protection Act against FMCG sector like Western Countries. Lets find out the strategies of FMCG companies to fool the customer. 1. Packing Remains Same but Qty is Reduced: Have u ever wondered why the prices of some OTC FMCG goods are unchanged for years...I still remember, the standard packing of well known small chips packet is 10 Rs from quite long...With 8% average food ... Read More
Gift Coupons / Gift Vouchers – A Marketing Gimmick
How u feel, when u r being cheated smartly under ur nose? It’s a mixed bag feeling i.e. you feel “Hmmm… I feel i am very smart but someone is smarter than me and I should learn from him” and at the same time you feel being duped…To experience these mixed emotions, all u need to do is just buy GIFT COUPONS / GIFT VOUCHERS offered by various stores and malls. Whenever u enter any mall or outlet, u can see lot of visibility though Danglers, Posters etc on Gift Coupons especially near the payment counter …In 100% cases, the objective of this communication is to create emotional connect with ... Read More