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Salesforce Salesforce-Media-Cloud Exam Syllabus Topics:

Topic
Details

Topic 1

Implement: This section of the exam measures skills of a Salesforce Solution Architect and focuses on implementing the Media Cloud solution based on business and technical requirements. It includes supporting CI
CD deployment processes, planning data migration with an understanding of the data model, selecting appropriate integration approaches for media-specific contexts, applying security settings to control data access, and ensuring performance outcomes align with defined KPIs and non-functional expectations.

Topic 2

Discovery: This section of the exam measures the skills of a Salesforce Solution Architect and covers the ability to assess business and technical requirements for implementing Media Cloud applications. It includes determining the technical scope for a statement of work (SOW), mapping use cases to Salesforce Media Cloud components, understanding how third-party systems integrate with the Media Cloud ecosystem, outlining system flows based on the existing business environment, and identifying relevant non-functional requirements based on customer needs.

Topic 3

Design: This section of the exam measures the skills of a Salesforce Media Cloud Consultant and covers the process of designing scalable and efficient Media Cloud solutions. It focuses on creating solution flows using ASM capabilities, applying best practices in solution architecture, recommending product model and pricing strategies, and aligning designs with the Media Cloud data model. It also evaluates the candidate's ability to set up sharing and permission sets, identify integration points, assess reporting needs, and determine deployment strategies that fit within a CI
CD environment.

Salesforce Media Cloud Accredited Professional (AP) Exam Sample Questions (Q24-Q29):

NEW QUESTION # 24
Without custom development, with which Ad Serving Platform does Media Cloud integrate?

A. Google Ad Manager
B. Facebook Ads Manager
C. Inventory
D. Marketing Cloud Intelligence

Answer: A

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
Reference:
Media Cloud Ad Server Integrations
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_server_integration.htm&type=5

NEW QUESTION # 25
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?

A. Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
B. Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
C. Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
D. Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

Answer: A

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5

NEW QUESTION # 26
Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360° view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"

A. Subscriber Lifecycle Management PSL
B. Advertising Sales Management PSL
C. OmniStudio Admin
D. Communications Cloud Digital Experience user PSL

Answer: B

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Advertising Sales Management Permission Set License (PSL) is designed for internal users who require full access to Media Cloud sales features, including customer views, relationship visualizations, and contract management. OmniStudio Admin and other PSLs focus on different Salesforce clouds or administrative functions.
Reference:
Media Cloud Permission Set Licenses Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_psl.htm&type=5

NEW QUESTION # 27
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A. Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.
B. Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.
C. Configure a product using Product Designer and associate the product to an Ad Space Specification.
D. Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

Answer: C

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Product Designer in Media Cloud allows modeling complex advertising products efficiently by associating them with Ad Space Specifications, ensuring correct mapping to ad inventory. This approach streamlines product configuration for sales users. Creating custom objects or relying solely on Product page layouts is less efficient and lacks native support for media-specific attributes.
Reference:
Media Cloud Product Designer Guide
Advertising Product Modeling Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_designer.htm&type=5

NEW QUESTION # 28
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?

A. Print
B. Out Of Home (OOH)
C. Digital
D. Linear

Answer: D

Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5

NEW QUESTION # 29
......

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