Marketing Case Study

Online Product Reviews – Can You Rely To Buy or Not

7 minutes of reading

For many online shoppers, online product reviews are one of the reliable parameters whether to buy a product/avail service or […]

7 minutes of reading

Recently, a big bang marketing survey was published in one of the leading business newspaper. The marketing survey was all

7 minutes of reading

Cashback offers are raining this shopping season. It is a new form of discount contrary to direct discounts offered by

7 minutes of reading

Income from Ecommerce Websites is now a primary source of living for many of the small vendors. In past, i

6 minutes of reading

Mobile Wallet is the new buzzword in the technology and payment space. The success of Mobile Wallet will depend on how

6 minutes of reading

Gift Cards, as the name suggest is cool and new age alternative to Physical Gifts and Cash. Cash was favorite

6 minutes of reading

Indian E-commerce industry is still in an evolving phase. One of the major E-commerce player Flipkart launched “The Big Billion

7 minutes of reading

India Post is a perfect comeback story. During late 90’s when private courier companies entered Indian Market, they broke the

4 minutes of reading

In Economics, Price of a product is determined by the difference between Supply & Demand. If supply is more &