Social Mobile Apps and General Elections 2014
Recently i was reading an article on how social media can influence outcome of 160 Urban Lok Sabha Seats in […]
Social Mobile Apps and General Elections 2014 Read More »
Marketing Case Study
Social Media and Marketing
Social Media is tagged as next big thing for Marketer. Currently marketers are going overboard with traditional and conventional modes
Social Media and Marketing Read More »
The Future of Shopping
Future is always bright & it is quite exciting to predict future. Sometime back, i wrote an article on The
The Future of Shopping Read More »
The Fall of Nokia
Not so long ago, Nokia was synonym with Mobile & vice versa. What went drastically wrong that once the poster
Bottom of The Pyramid or Bottom Line
According to wikipedia, Bottom of the Pyramid is the largest, but poorest socio-economic group. According to Marketer, Bottom of the
Bottom of The Pyramid or Bottom Line Read More »
Digital Marketing – The Future of Marketing
World is very fast converting into a virtual space. Recently I read an article that few MNC’s have increased their
Digital Marketing – The Future of Marketing Read More »
7 Reasons Why Loyalty / Reward Programs Failed in India
What is the common link between all major stores/chains like Mega Mart, Pantaloons, Shoppers Stop, Lifestyle, Reliance Retail, Hyper City etc….Answer is Loyalty
7 Reasons Why Loyalty / Reward Programs Failed in India Read More »
5 Strategies of FMCG Companies to Cheat Customer
Indian FMCG companies love to Cheat customers (by the way they call this a strategy) and Indian Customers are happy
5 Strategies of FMCG Companies to Cheat Customer Read More »
The Future of E-Commerce in India
E-Commerce is not new to Urban India but what is the Future of E-Commerce in India …Recently, we saw lot of
The Future of E-Commerce in India Read More »