Recession Free Business sounds quite interesting. With the fortunes of economy dwindling everyone would love to startup a Recession Free Business. Here by Recession Free Business i mean that businesses not impacted by the cut down in the spending by the customers. Secondly, there is no recession in the business as such i.e. consistent demand throughout the year. Some of the businesses that are hit hardest by the recession are linked to sectors like Automobile, Tourism, Consumer Durable, etc. People will cut their spending on holidays, eating out, buying a new vehicle or appliances etc. These ... Read More
Startup – 5 Critical Factors for Your Success
A startup is the new buzzword of the town. With the focus of govt on startup India, a new breed of entrepreneurs is preparing for the second innings. When i shared a post on startup failure, the readers of this blog requested to share a post on critical success factors :). As i mentioned in previous posts that unfortunately no one will share the cocktail of success. You have to create your own :). When i was planning a startup, i did some research on success factors of startup. I was fed up with the management gyaan of hard work, perseverance, persistence, conviction blah blah...The ... Read More
Mobile App Business – 5 Reasons why it is unlikely to succeed
Mobile App Business is the latest buzzword in the startup space. As of now, i know a lot of clients working in this domain. Sometimes i wonder why so much euphoria and enthusiasm around Mobile App Business. It is difficult to say whether it is a herd mentality or sound business logic behind the same. Another possibility is that we are thinking ahead of times. According to rough estimates, there are approx 2Mn mobile apps available on the Android platform. If you are planning a Mobile App Business then you have to compete with 2Mn apps. Whereas, on a handset, you can install max 5-6 mobile ... Read More
Startup failure – Top 5 Reasons Founders will not Accept
According to Forbes magazine, Startup failure rate is 90%. All the founders would like to be a part of rest 10%. As you can gauge from failure rate, It is not that easy. I am not discouraging budding entrepreneurs but we cannot turn our back towards the reality. In India, we don't want to discuss the reasons for startup failure. At the macro level, we are not comfortable discussing failures. One of the national newspaper carries out, one FULL Page on startups every week. Till date, they have not discussed anything about failures. It looks like more of paid insert for the promotion of startups. ... Read More
High Profit Margin Business ideas for Premium Pricing
All the budding entrepreneurs would like to start a high profit margin business. The first query of readers who consult me is that they will prefer a business with high profit margin :). Let me clarify that margins depends on the nature and type of the business. Highly competitive businesses command a premium only on the basis of a brand value. At the macro level, i observed Japanese brands command a premium like Sony, Toyota, Honda etc. A premium pricing means high profit margin. On a lighter note, even a premium Chinese brand cannot command a premium in India :). Chinese goods symbolize with ... Read More
Offline Business – Five Points to Consider before you Start
There are two types of businesses i.e. offline business and online business. Recently i observed that online business is diversifying into offline business. The recent entrant into offline business is YepMe and launched their first physical store. The other prominent names are FirstCry, PepperFry, Lenskart etc. It is quite an interesting development and logistics can be one of the reasons for this move. Another reason i can think of is to hedge the risk. The e-commerce business is burning huge cash in terms of discount. The big names cannot continue with this strategy forever. With each ... Read More