Cashback offers are raining this shopping season. It is a new form of discount contrary to direct discounts offered by E-Commerce players. Cashback offers are offered by Mobile Wallets and Credit Card Providers. These mobile wallet companies are now eyeing a pie of e-commerce space. It is a logical horizontal extension for them to complete the value chain. When mobile wallets were launched, i shared a post, Mobile Wallet - Convenience or Inconvenience. At that time, my personal opinion was that it is more of inconvenience. The money gets locked but the only advantage was security i.e. you need ... Read More
Smart Strategy to Sell the Products on Ecommerce Websites
Income from Ecommerce Websites is now a primary source of living for many of the small vendors. In past, i have written few posts on Ecommerce. I keep getting requests from my readers to write more on this subject. My problem is that i share what i observe in my day to day life. Therefore, readers can correlate to my posts. Many readers shared feedback that while reading, they feel that it's happening around them. I would like to thank each and every reader for their kind words. As all of you must have observed that govt of India is promoting entrepreneurship in a big way. Startup India is a ... Read More
5 Points to Check Before Online Purchase
The online purchase is now an integral part of our daily lives. The convenience and cost savings are responsible for the exponential increase in Online Purchase. It is also fueled by large scale uptake of debit cards. Earlier Online Purchase was restricted only to products not available or were available at dirt cheap rate. Next round of growth in Online Purchase or e-commerce will revolve around quality as the discounts cannot be sustained for too long. I have seen that discounts have dried up and cost differential is now minimal for most of the products. Though unbranded or OTC items are ... Read More
Beware of Dynamic Pricing of E-Commerce
Indian E-commerce industry is still in an evolving phase. One of the major E-commerce player Flipkart launched "The Big Billion Day" on Oct 06, 2014 similar to Big Friday sale in USA. Later flipkart apologized for shortcomings of the offer as there was backlash from online community. In my opinion, The Big Billion Day backfired because of fusion of Dynamic Pricing and Special Event Pricing by Flipkart. We will discuss both pricing models later in the article. Indian buyers love simple and straight forward pricing structure. Any confusion on pricing will backfire. Customer would not like to get ... Read More
The Future of E-Commerce in India
E-Commerce is not new to Urban India but what is the Future of E-Commerce in India ...Recently, we saw lot of activities in this space like Flipkart bought Letsbuy.com, Amazon.com announced its indirect entry in India through Junglee.com & of-course PE / VC investments in various E-Commerce ventures like Snapdeal.com Sometimes i feel, Are we going overboard in this space or Is india ready for E-Commerce revolution....Currently, India does not have any Govt Policy for E-Commerce Business and its running on Hit and Trial Method...The legal & regulatory environment is also not conducive ... Read More