Indian E-commerce industry is still in an evolving phase. One of the major E-commerce player Flipkart launched "The Big Billion Day" on Oct 06, 2014 similar to Big Friday sale in USA. Later flipkart apologized for shortcomings of the offer as there was backlash from online community. In my opinion, The Big Billion Day backfired because of fusion of Dynamic Pricing and Special Event Pricing by Flipkart. We will discuss both pricing models later in the article. Indian buyers love simple and straight forward pricing structure. Any confusion on pricing will backfire. Customer would not like to get ... Read More
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