Gift Cards, as the name suggest is cool and new age alternative to Physical Gifts and Cash. Cash was favorite mode of gifting during my childhood days. In fact, every household had 1 secret diary in which cash gift records were maintained, not for income tax purpose :). What to gift was dependent on What we received as a gift...It was more of a business transaction :). In India, gifting is not need based but linked to social reputation. Even the 1st thought which run through recipients mind is what is the value of the gift received. As per Human Psychology, Perceived value of Cash is much ... Read More
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