When i bought my 1st mobile, Incoming calls were chargeable. Mobile Recharge was sponsored by my father :). Share of telecom spend in monthly household expenditure was controlled/limited. Internet access was mainly through cyber cafes. The best friend of any household was good old landline phone. Gradually, after getting habitual to use of mobile phone the spend on mobile recharge slowly became price inelastic in relative terms. In short, there is no impact on demand (read: usage of mobile phone) with change in cost / higher mobile recharge value. Today i was reading a news article that mobile ... Read More
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